What's your story? What's your company or organizations story? Whats the story of your next project? Have you thought about it? Your story is what people will resonate with, what people will get behind, what they will connect with. The most important thing that your company or organization do is tell a compelling story. And yes you do have a story!
People connect with story. They remember a story before they remember stats, numbers, or pretty pictures. When you think about the story in each project, and add excellence in execution, you create impactful work.
One of the factors that makes your content successful, is if people share it. People will share stories that they connect with. And when they share, your investment and impact goes further. We are living in a culture that loves to share visually, video is how this generation and the next communicates.
Great stories lasts. This is done by thinking not about current trends, but listening and digging into the project's goals and missions, and coming up with a timeless creative plan to execute. When this is done, people will remember your vision, share it, and be impacted by your organization.