Five years ago, Ram made a promise. A promise to come alongside the farmer and help, through thick and thin. Ram has kept that promise. Using the idea of motion portraits, I would like to tell the world how farmers view their profession. That it's not just a job, but something that moves humanity along and helps the world turn, day after day. Inspired by the original 2013 ad from the Super Bowl, by using a technocrane, each spot would be one shot. The technocrane will be slowly pushing in, revealing a moment in time on the farm. Drawing people into the idea that along with Ram, the farmer can help humanity be at its fullest and best.